Door Drops
The majority of the population in Germany finds direct mail acceptable or even extremely helpful. Nevertheless, there are some that would like to abolish this source of information.
We explain here what economic and social value door drops have in our country.
Door drops are:
Local
They promote local businesses and strengthen social interaction.
Useful
They create jobs and serve as an important source of information for many citizens.
Sustainable
They conserve natural resources thanks to a functioning circular economy.
Facts and figures
Learn more about the value of door drops based on scientific sources.
Opinions on door drops
This is what advertisers and recipients say about the value and benefits of door drops.
The results of studies conducted over the past two years can be found here.
“With door drops, I know when and where it makes sense to shop. This way I can plan my routes well and decide whether to take the car or the bike.”
“Since I rely on my pension, I have to watch my spending. Door drops always offer me advantageous offers for my household and I don’t have to constantly check all the shops for them.”
“Our door drops that include stories and news about us, current offers and lots of style, trend and lifestyle ideas are the most valuable regional advertising tool we have. It’s not unusual for our customers to come immediately to our store with the flyer, but also days later.”
“The flyer is a functioning advertising medium and the leading tool for many retailers. However, it is much more than that. In times of rising costs of living, many citizens have to watch their wallets when shopping. The door drop therefore conveys important information, especially for customers who rely on special offers.”
“We look at door drops to see what’s on offer. And at the same time, we know what’s available nearby. Sometimes the advertising flyer also inspires us to try out a new recipe.”
Our factsheet
Here you can read the most important facts about our initiative at a glance.
Learn more about the printing and media industry’s position on the environment.
