Local letterbox distribution for advertising and informative material

Symbolfoto: Ein Mann steht neben einem roten Motorolller und liest einen Flyer
The majority of Germans consider door drops to be totally fine or even really good. Nevertheless, there are some who would like to practically eliminate letterbox distribution. We want to explain what economic and social value door drops have in our country.
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Door drops are:


Door drops promote local businesses and strengthen social ties.


Door drops create jobs and are an important source of information for many people.


Door drops conserve natural resources due to a well-functioning circular economy.
Infografik: Nah. Nützlich. Nachhaltig.
Door drops connects.
E.g. the advertising leaflet of the supermarket, flyer of the pizzeria next door or information leaflet.
Informs about local offers and actions and promotes social participation.
Can be reused up to 10 times after use as recycled paper.
Symbolfoto: Ein Mann und eine Frau führen ein Gespräch

Facts and figures

Learn more about the value of door drops based on scientific sources.

Opinions on
door drops

This is what advertisers and recipients say about the value and benefits of door drops.

The results of studies conducted over the past two years can be found here.

Portraitfoto von Ted Scott
Symbolgrafik: Anführungszeichen

“With door drops, I know when and where it makes sense to shop. This way I can plan my routes well and decide whether to take the car or the bike.”

Ted Scott, 41, Frankfurt a.M., flight attendant
Portraitfoto von Bärbel Radeloff
Symbolgrafik: Anführungszeichen

“Since I rely on my pension, I have to watch my spending. Door drops always offer me advantageous offers for my household and I don’t have to constantly check all the shops for them.”

Bärbel Radeloff, 76, Berlin, pensioner
Portraitfoto von Christian Echter
Symbolgrafik: Anführungszeichen

“Our door drops that include stories and news about us, current offers and lots of style, trend and lifestyle ideas are the most valuable regional advertising tool we have. It’s not unusual for our customers to come immediately to our store with the flyer, but also days later.”

Christian Echter, owner and managing director of Echter Mode und Wohnen in Murnau and Weilheim
Portraitfoto von Babak Kharabi
Symbolgrafik: Anführungszeichen

“The flyer is a functioning advertising medium and the leading tool for many retailers. However, it is much more than that. In times of rising costs of living, many citizens have to watch their wallets when shopping. The door drop therefore conveys important information, especially for customers who rely on special offers.”

Babak Kharabi, Oberhausen, Managing Director of KODi Diskontläden GmbH
Portraitfoto von Hannelore und Heinz Keim
Symbolgrafik: Anführungszeichen

“We look at door drops to see what’s on offer. And at the same time, we know what’s available nearby. Sometimes the advertising flyer also inspires us to try out a new recipe.”

Hannelore and Heinz Keim, 79 and 84, Egelsbach, pensioners

Our factsheet

Here you can read the most important facts about our initiative at a glance.

Learn more about the printing and media industry’s position on the environment.

Symbolfoto: Ein Mann trägt ein kleines Kind auf seinen Schultern
Previewimage of the document "Factsheet"