Door drops create jobs and are an important source of information for many people.
Symbolfoto: Eine Frau und ein Mann sitzen vor einer orange Tür und lesen eine Zeitschrift.

Why Useful

Benefit: save money

Every third person finds special retail offers through door drop advertisements. Special offer leaflets particularly support low-income households as they are an important source for price comparisons. If this goes away, consumers with limited financial resources are at a disadvantage. The advertising and information mail sector accounts for half a million employees.
Symbolgrafik: Anführungszeichen

The door drops value chain employs half a million people.

Benefit: secure jobs

Door drops sustain jobs in the local economy: the industry counts around half a million employees from paper production to delivery. An opt-in rule would put these jobs at risk.

Benefit: support our senior citizens

Door drops are an important source of information, especially for people over 60 and for those less online-savvy consumers. Ad leaflets can help them plan their purchases, for example.

Our factsheet

Here you can read the most important facts about our initiative at a glance.

Symbolfoto: Eine Bäckereifachkraft hält zwei Papiertüten in den Händen


Door drops promote local businesses and strengthen social interactions.

Symbolfoto: Im Wald. Die Sonne blitzt zwischen den Bäumen hindurch.


Door drops preserve natural resources thanks to a well-functioning circular economy.

Previewimage of the document "Factsheet"