Beneficial
Door drops create jobs and are an important source of information for many people.
Why Useful
Benefit: save money
Every third person finds special retail offers through door drop advertisements. Special offer leaflets particularly support low-income households as they are an important source for price comparisons. If this goes away, consumers with limited financial resources are at a disadvantage. The advertising and information mail sector accounts for half a million employees.
The door drops value chain employs half a million people.
Benefit: secure jobs
Door drops sustain jobs in the local economy: the industry counts around half a million employees from paper production to delivery. An opt-in rule would put these jobs at risk.
Benefit: support our senior citizens
Door drops are an important source of information, especially for people over 60 and for those less online-savvy consumers. Ad leaflets can help them plan their purchases, for example.
Our factsheet
Here you can read the most important facts about our initiative at a glance.
