Door drops are particularly environmentally friendly thanks to a sustainable circular economy.

Symbolfoto: Eine Frau und ein Mann sitzen vor einer orange Tür und lesen eine Zeitschrift.

Why Useful

Helping to save money.

Every third person discovers special offers in the retail sector thanks to door drops. Promotional mail supports in particular low-income households through providing important information for price comparisons. If this form of advertising disappears, consumers with limited financial resources will be discriminated.

Symbolgrafik: Anführungszeichen

The door drops value chain employs half a million people.

Securing jobs.

Door drops maintain jobs in the local economy: The industry employs around half a million people from paper production to delivery. An opt-in rule would put these jobs at risk.

Supporting the older generation.

Door drops are a relevant source of information, especially for people aged 60 and over, or less online-savvy consumers, when planning their purchases, for example.

Our factsheet

Here you can read the most important facts about our initiative at a glance.

Symbolfoto: Eine Bäckereifachkraft hält zwei Papiertüten in den Händen


Door drops promote local businesses and strengthen social interactions.

Symbolfoto: Im Wald. Die Sonne blitzt zwischen den Bäumen hindurch.


Door drops preserve natural resources thanks to a well-functioning circular economy.