Local letterbox distribution for advertising and informative material
The majority of Germans consider door drops to be totally fine or even really good. Nevertheless, there are some who would like to practically eliminate letterbox distribution.
We want to explain what economic and social value door drops have in our country.
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Door drops are:
Local
Door drops promote local businesses and strengthen social ties.
Useful
Door drops create jobs and are an important source of information for many people.
Sustainable
Door drops conserve natural resources due to a well-functioning circular economy.
Door drops connects.
Local.
E.g. the advertising leaflet of the supermarket, flyer of the pizzeria next door or information leaflet.
Useful.
Informs about local offers and actions and promotes social participation.
Sustainable.
Can be reused up to 10 times after use as recycled paper.
Facts and figures
Learn more about the value of door drops based on scientific sources.
Opinions on
door drops
This is what advertisers and recipients say about the value and benefits of door drops.
The results of studies conducted over the past two years can be found here.
“With door drops, I know when and where it makes sense to shop. This way I can plan my routes well and decide whether to take the car or the bike.”
Ted Scott, 41, Frankfurt a.M., flight attendant
“Since I rely on my pension, I have to watch my spending. Door drops always offer me advantageous offers for my household and I don’t have to constantly check all the shops for them.”
Bärbel Radeloff, 76, Berlin, pensioner
Our factsheet
Here you can read the most important facts about our initiative at a glance.
Learn more about the printing and media industry’s position on the environment.
